Just Sew Sewing School‘s design began quite plainly. Joan teBokkel was hoping to make her small sewing school more “official” by having a facebook page and proper branding. It was her hope that this would generate interest and result in more students. She wanted the branding to reflect the fact that children and adults of all ages were encouraged to come and learn in a well-structured but playful environment.
She has always had a love of colour, particularly certain coral and green shades and it seemed fitting to use them to add enthusiasm to the design.
Since implementing her new branding in 2013, her number of students has more than tripled.