The Bike Centre

The Central Student Association and Graduate Student’s Association at the University of Guelph both support a student run bike centre on The University of Guelph campus. For years, since the CSA was the primary funder/overseeing of the service, the logo reflected their branding only; as the GSA became more branding conscious however, they deemed it necessary to remove the CSA’s acronym from the bike centre’s logo and create a logo that both associations could use.

The penny farthing had been used as part of the bike centre’s branding for many years, but it was in need of streamlining; this was the result.